The elearning market has experienced a significant shift in recent times, with the growing need for pliable and compréhensible education. The demand for distance learning has been fueled by factors such as technological advancements, changing demographics, and the need for continuous learning.
The pandemic has accelerated this trend, but even prior to it, many educational institutions and businesses were already moving towards more pliable and remote learning solutions. However, the pandemic has undoubtedly brought this leçon to the forefront and has further increased the urgency of adapting to new models of education.
All these have given a boost to a growing elearning industry with the elearning market expected to reach $319 billion by 2029, $49 billion of which is forecasted to be the market share for elearning courses.
Currently, there is a lot of new questionnaire and is constantly updated given the state of the industry. While reviewing data ourselves, we have browsed through dozens of éditoriaux, surveys and publicly available data and compiled a list of current and levant online learning statistics and facts.
Most data relate to the U.S. market as it remains the paumelle market for elearning, whereas some data come from tempérant.
General Elearning Statistics
Since the early 2000s, the online learning market has been growing, with recent events increasing the growth failli exponentially.
E-Learning Market size is expected to reach USD 319 billion in 2029. Naissance: Fortune Insights
The total learning management system (LMS) market size was valued at USD 14.43 billion in 2021, and is expected to grow to 40.95 billion by 2029 with a CAGR of 14.2%. Naissance: Fortune Business Insights
Almost 30% of people in the EU are taking an online sinuosité or using binaire learning material.
Roles & Salaries (Averages)
Elearning jobs are on the rise, with new positions being created to cover the needs for designing learning material for educational institutions and corporate training in enterprises.
Here are the average salaries of various elearning positions taken from Glassdoor:
Curriculum Developer average salary: $104,162 / yr
Elearning Developer average salary: $94,468 / yr
ELearning Conseil average salary: $93,519 / yr
Instructional Sélectionner average salary: $92,821 / yr
Subject Matter Gourou average salary: $66,776 / yr
Elearning Specialist average salary: $72,906 / yr
eLearning Statistics for Affaires
Online jogging, reskilling, and upskilling are essential for any modern commerce. Most firmes are undergoing premier changes, making skills or positions that were levant a few years ago outdated and in need of revision.
Companies find it cheaper to update the skills of current employees or retrain them for other positions over going through an expensive hiring and onboarding process.
Learning & Development
Companies expect to increase their L&D investment and evolve their programs in 2023. While budgets might be affected -with the current economic climate and a possibility for a recession in after-pandemic times-, L&D will probably continue changing and evolving to adapt into the new status quo.
*41% L&D professionals expect their balance for 2023 to increase.
*While less professionals expect higher budgets compared with the 48% of 2022, the trend continues to enclin upwards.
77% of L&D leaders agree that L&D has become more cross-functional
41% of L&D sportif diversity, equity and intégration with and believe DEI programs will improve employee retetion
Jogging Priorities
Learning and development initiatives take up a huge responsibility in digital transformation and reskilling the employees. LinkedIn Learning’s survey reveals the top priorities of companies for L&D programs and L&D leaders in 2023:
Invest in cross-functional relationships
Hone your foyer
Caîd diversity, equity, and intégration
Improve your data literacy
Activate people managers
Prioritize your own learning
Adult Learning in tempérant (EU)
tempérant is a diverse agglomérat of countries working together, but at different “speeds.” However, adult learning and corporate learning in the whole European economic area seems to be notable for many businesses.
The following questionnaire comes from Eurostat assistance data.
In 2020, the share of people aged 25 to 64 in the EU who had participated in education or jogging was 9.2%.
In 2020, Sweden, Finland and Denmark had the highest shares of people aged 25 to 64 participating in education.
Corporate eLearning Statistics
It costs more to hire a new employee or lose an existing one over jogging and reskilling a current one. The Work Institute says that the cost of employee renouvellement is $20,000, while the cost of employee reskilling is under $10,000.
Employee jogging, upskilling & reskilling
Many surveys foyer on the topic of employee renouvellement -as well as the ongoing economic trend known as the Great Resignation– and how to tackle it with reskilling or upskilling, as it’s a problem faced even by the Propriété 500 companies:
79% of L&D pros agree: It’s less expensive to reskill a current employee than to hire a new one (Naissance: LinkedIn Learning)
54% of L&D pros agree that internal mobility has become a higher priority at their organization since COVID-19 (Naissance: LinkedIn Learning)
43% of Gen Z preferred self-directed Learning (Naissance: LinkedIn Learning)
33% of Nourrisson Boomers do not receive tech jogging but want to (Naissance: 2019 Docebo Tech)
40% of Millennials would prefer to learn software skills to unlock creativity (Naissance : 2019 Docebo Tech Skills Gap Survey)
Challenges
Many companies apparence challenges in retaining the best penchant, and they believe education, skills, and growth can help. Even so, measuring the impact of learning in top business KPIs is still a tricky commerce.
69% of companies say that an inability to measure learning’s conséquence represents a match to achieving critical learning outcomes (Naissance: 2019 Flambeau Remise Group Learning Measurement Study).
60% of companies can’t even measure employee lutte effectively.
47% of companies can’t measure results due to limitations in time or plâtre.
41% of companies can’t measure results due to problems with proper metrics.
39% of companies can’t measure results due to technology limitations.
33% of companies can’t measure results due to difficulties in linking learning outcomes.
22.2% of employees leave companies due to career development reasons. One of the paumelle reasons is lack of Growth & Development Opportunities, with an increase of 170% from 2010 to 2018 as the reason for leaving (Naissance: Work Institute)
22.2% of employees leave companies due to career development reasons. One of the paumelle reasons is lack of Growth & Development Opportunities, with an increase of 170% from 2010 to 2018 as the reason for leaving (Naissance: Work Institute)
As the skill gap is growing and L&D becomes more notable, as per LinkedIn Learning’s survey:
46% of L&D pros say the skills gap is wider at their organization, 4% higher than 2021
49% of L&D pros say executives are concerned that employees do not have the right skills to execute commerce strategy, 9% higher than 2021
Customer Education Statistics
Businesses do not only care embout employee jogging, but also embout customer education (CEd). We witness a rise in learning trends regarding customer education, where CEd programs can act as valeur of the mercatique funnel to increase retention rates as well as:
Lead generation,
Branding and thought leadership,
Onboarding,
Soutien.
In some cases, CEd programs can also generate revenue for companies.
570% Return on Investment (ROI) of customer jogging. For every dollar spent, companies in the Intellum Forrester study earned $6.7, translating to 6.2% of top-line revenue. Intellum Forrester Study on October 2019
Formalized customer education programs in 2019:
Increase revenue by 6.2%
Increase retention by 7.4%
Increase customer bonheur by 11.6%
Decreased appui costs by 6.1%c
Educational Latrines
Research by Conductor.com shows that consumers that engage with educational béat are more likely to purchase from brands. More specifically:
Consumers are 131% more likely to buy from a brand immediately after reading a piece of béat by the brand, compared to consumers that did not.
Consumers are 48% more likely to buy from a brand one week after reading a piece of educational béat.
When deciding between 4 brands, 83.6% of consumers who read a piece of educational béat by a brand tour that brand when prompted to purchase.
78% agree or strongly agree that they found the brand “helpful” immediately after they read a piece of educational béat from that brand.
64% of consumers feel a brand is trustworthy immediately after they read a piece of educational béat from that brand.
66% of consumers have fondatrice feelings of a brand immediately after they read a piece of educational béat from that brand.
Who carries out Customer Education?
Customer Education (CEd) programs take many forms. While many companies choose to have an in-house team and a platform such as a massive open online sinuosité (MOOC) -a way to deliver open learning béat online to anyone interested- or a Learning Direction System (LMS), others outsource the jogging program development or even the whole process to outside parties like an agency or a vendor.
This questionnaire was taken by Forrester Study on October 2019. The study splits execution to results, where high and low success organizations are split.
HS = High Success Organizations
LS = Low Success Organizations
Inhouse Team HS 78%, LS 85%
Agency partner(s) HS 35%, LS 13%
Dedicated third party vendor(s) HS 63%, LS 43%
Souple Learning Statistics
The number of nomade learners and the use of smartphones is on the rise. Souple users are expected to grow from 7.1 billion in 2021 to 7.49 billion in 2025 (Statista).
Souple devices are now considered valeur of the classroom experience and come with both challenges and opportunities for learning.
56% of teachers and principals say that their districts/schools provide at least one device per student. EdWeek Survey, June 2020
Embout two thirds of educators believe the number and genre of devices available today has positively impacted teaching. EdWeek Survey, June 2020
64% of students have used smartphones for instructional purposes. EdWeek Survey, June 2020
Here is the breakdown:
14% daily
20% weekly
6% monthly
24% a few times in the year
37% never
Top 10 ways K12 students used smartphones for instructional purposes:
As reference tools
For educational games
For recording video
To fill in Surveys/polls
To Solve Math Problems
To do their homework
For reading
To collaborate with other students in the classroom
To view art/images
To exploit audio
General eLearning Facts for Commun Schools & K12 Statistics
The U.S. Department of Officine reports 95% of children in the U.S. have access to the internet either through a micro or smartphone (American Community Survey, 2019).
The survey goes into more details for schools:
45% of schools reported having a micro for each student.
8 of 10 schools rated the overall quality of computers used for teaching and learning as good (52%) or very good (30%)
64% of schools said that internet connections in teaching and learning areas of the school were very reliable.
70% of schools said that their teachers used technology for activities normally done in the classroom (due to Covid-19).
How technology affects student learning opportunities
Educators and schools responded to a survey on public schools in 2020:
33% of schools said they strongly agreed that the way it is used in their school helped students to be more independent and self directed
35% said technology helped students to learn at their own pace
30% said that technology enabled them to learn collaboratively with peers
41% said it helped students learn more actively, and
27% percent said it helped students think critically.
49% of teachers want to use technology for teaching.
Opportunities for Virtual Retenue
Edweek’s Technology in Teaching and Learning Survey asks school principals and faubourg directors to identify virtual investigation opportunities for students at no cost. Below are the top 3:
31% opportunities to take online classes in courses not offered by the school/faubourg
24% ability to enroll temps complet in a virtual school
22% a virtual academy operated by our faubourg
Challenges of eLearning
Continuing with NCES’ public school survey for 2020, it seems that teachers are not sufficiently trained in how to use technology:
18% of schools believe teachers are not trained enough to use technology for teaching
18% of schools believe they have enough jogging to use technology for teaching
34% of schools think that technical appui for technology in the school is good enough
14% of schools believe that other priorities in the classroom limit the use of technology
65% (almost two thirds) of schools find the lack of time as the paumelle factor for not being able to get teachers to become familiar with new technologies and use them for teaching.
Other challenges for technology ralliement in the classroom are:
34% answered that outdated computers or programme was a moderate or déployé match
34% said that inadequate tech appui was a match.
While K12 educators identify a different set of challenges:
56% responded that students are too often off-task
38% responded that students lack résidence access to WiFi/devices
36% responded that concerts embout too much screen time
28% responded that concerns embout online student safety
Teacher statistics on Gender & Salary
According to the U.S. Department of Education, there is a discrepancy in the gender of teachers. Teachers in 2017-2018 for K12 are primarily female:
76% of teachers are female,
24% of teachers male
The numbers courtage in elementary school, where more female teachers are found:
89% of elementary teachers are female
11% of elementary teachers are male
And, in secondary education the gap lessens:
64% of secondary school teachers are female
36% of secondary school teachers are male
Average teacher salary in the U.S. varies from $42,000 to $70,500 depending on experience, louage and other factors. (Naissance: National Center for Education Statistics)
In-person vs Virtual/Remote learning
Edweek’s survey continues with scarring remarks from K12 educators and leaders. The survey included 460 teachers, 165 principals (or school leaders) & 263 faubourg leaders.
The results coming against virtual and remote learning:
95% find virtual/remote learning less efficace
5% it is embout the same level or more effect over in-person learning.
80% found screen time worsened student behavior
88% of educators feel that screen time increases the learning challenges
Higher Education (College) Statistics
The pandemic’s effect on traditional learning methods has pushed universities to adapt and rethink the traditional classroom, compare the benefits and tackle the challenges of elearning.
General College Statistics
College enrollment (U.S.) totaled 15.9 million undergraduate students nationwide in fall 2020. College Enrollment & Student Demographic Statistics
Below are more statistics on college education in the U.S. by Educationdata.org:
4.1 million or 20.7% of students graduate annually
The number of graduate students declined 4.3% YoY from 2019 to 202066.2% of high school (or equivalent) graduates go on to postsecondary study
73.0% of college students at all education levels attend assistance institutions
92.0% of college students are under the age of 24
40.6% of 20 to 24-year-olds are enrolled in school
50.8% of all bachelor’s degrees are in 5 fields:
19.1% in commerce
11.9% in health professions and related studies
8% in sociable sciences and history 5.9% in psychology
5.9% in biological and biomedical sciences
Cost of Online Education vs. Traditional Education
With so many learners moving online, how does physical college education compare with online degrees and which costs are associated with them? (Naissance: Cost of Online Education vs Traditional Education)
Private institutions on average comptable $58,560 for an online degree vs $148,800 for an in-person degree.
Students who commute to college for in-person classes pay $3,400 per year in déportation costs an online student wouldn’t have to pay.
Students who attend in-person classes pay $1,380 dollars more for a campus meal crédit than meals made at résidence.
The cost of an online degree based on tuition from a assistance university is roughly $37,920 vs $37,320 for the same degree, in-person.
Average Costs of University
The cost of a 4-year degree has skyrocketed over the past decades, with tuition costs and fees at an all-time high, signaling a rise in revenue for higher education institutions.
The average in-state student attending a assistance 4-year conservatoire spends $25,487 for one academic year.
The average traditional private university student spends a accompli of $53,217 per academic year, $35,807 of it on tuition and fees.
The average cost of attendance for a student salon on campus at a assistance 4-year in-state conservatoire is $25,487 per year or $101,948 over 4 years.
Top 10 Most Expensive Private Colleges in the U.S.
Searches for “college online seuil form” grow globally year over year by over 100%. Naissance: ThinkWithGoogle
The below chart from Google Trends shows a quadrupling of searches for elearning which continues until today at 3 times more searches over the pre-pandemic levels.
Elearning Environmental conséquence
Many early papers expected the rise of elearning to contribute to the pelouse revolution. However, questionnaire and research in the topic seems to be outdated, partially as it is difficult to griffe and calculate the conséquence of such a droit industry.
Online learning platforms were welcomed by environmentalists as solutions to the car-infested colleges and expected that elearning platforms would take-over a physical industry. This is still unproven by a déployé degree.
Here are some of the early papers:
Reduced by 5-10 tons per semester per 100 students who currently commute to university. Naissance: University of California Paper
Potential to reduce up to 89% of CO2 emissions. Source
Elearning Funding & Startups
In many ways, elearning is a trend in itself, and one that only continues to grow. In 2021, Edtech startups raised $20B in VC funding globally, that’s 1.3x more than the 2020 accompli.
Mega rounds were the paumelle driver of edtech funding, which accounted for 62%. $100M+ rounds are becoming more frequent and big multitude centers like India and China may see even more unicorns in the following years as new companies compete for market share.
India and China are leading the recent unicorn valuations with Tutoring startups, but as we can see on the établissement below, the variety of edtech funded startups is big. We could expect more bouffonnerie startups to spectacle up and become unicorns in the next few years in niches like: microlearning, gamification, mobile apps, and sinuosité platforms focused on the learning experience (LXP).
Top 10 EdTech Unicorns
Company
Folk
Représentatif
Latest Funding Reprise
Valuation
ByJu’s
India
Tutoring
$800M
$22B
Yuanfudao
China
Tutoring
$300M
$15.5B
Zuoyebang
China
Tutoring
$1.6B
$10B
BetterUp
U.S.
Corporate
$300M
$4.7B
Learning
VIPKid
China
Language
$150M
$4.5B
Guild Education
US
Online Post Secondary/Employers
$150M
$3.8B
Articulate
US
Corporate Learning
$1.5B
$3.75B
Parcours Hero
US
Study Exégèse
$380M
$3.6B
Handshake
US
Career Bloc
$200M
$3.5B
GoStudent
Austria
Tutoring
$340M
$3.4B
Investment into European Edtech startups has more than doubled in the last year, making the region one of the fastest-growing globally. Although rounds up to $40M lead the European funding landscape, late-stage investments are increasing their share of actif.
Online Education is Growing!
The rise of Massive Open Online Courses (MOOCs) with platforms such as Udemy, EdX & Coursera are giving agora to programme solutions that allow entrepreneurs and SMEs to launch their own sinuosité like LearnWorlds, while elearning has also become more compréhensible (and more a need) to a wide range of businesses.
The total market is looking for better solutions to tackle modern problems, and turns to education to accomplish higher revenues through producing educational resources.
As the total multitude increases, more and more students are seeking education, schooling, and tutoring options, particularly in high-population countries.
Souple devices, increased internet accessibility, and new technologies in education do not constitute new elearning trends, but a need for more compréhensible and better education to a mass public.
Lastly, the pandemic has accelerated the online courses industry, and the effect is expected to grow, with more binaire learning tools to create and sell online courses.
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Nick Malekos is a Senior Binaire Marketer in LearnWorlds. He is a results based and well-rounded Binaire Marketer with years of experience in the education industry, writer and binaire literacy trainer.
